Gold Medal Formula
Methods and knowledge for ultimate performance.
Designed for coaches, leaders and athletes.
Gold Medal Formula presents
World-Leading Coach
Vésteinn Hafsteinsson
How to Become a Gold Medal Champion
World-leading coach. The methodology behind 5 olympic medals (2 gold, 2 silver, 1 bronze), and 30 years of coaching at the highest level.
2 Unique Ways to Learn from Vésteinn Hafsteinsson
Book a Keynote or Workshop
Coach Vésteinn comes to your club, organization or company. From a one hour keynote to a full day workshop, tailored to your needs.
Book a Keynote or WorkshopLive Events
Be inspired and trained by Coach Vésteinn Hafsteinsson live. An exclusive opportunity to experience the methodology in person.
View EventsThe 6 Topics
Philosophy & Coaching
Clear vision as a coach, combining research, experience and common sense. In charge but a good listener.
Organization & Planning
Plan to win 10 years in advance. Build an expert team around yourself and your athletes for structure, clarity, and long-term direction.
Social Health & Mental Strength
Each athlete is first a person wanting to perform on the global stage. Develop confidence, emotional stability and strong social support system.
Technical Skills & Strategy
Athletes are students of their events. Systematic and structured practice. The more you repeat correctly, the better you become.
Physical Talent & Capacity
Speed and power. Athletes may be born with physical talent, but general and specific capacity must be built over time within a structured system.
Training & Competition
Train to perform in competitions. Plan and prepare to succeed on the biggest stage. Training is preparation — competition is execution.
Gold Medal Formula presents
Master teacher & coach
Thomas Lindell
Psychology, Sports Psychology & Rhetoric
How to use the knowledge of Psychology, Sports psychology and Rhetoric to reach the top level.
2 Unique Ways to Learn from Thomas Lindell
Book a Lecture or Workshop
Thomas Lindell comes to your club, federation, or company. From a 2-hour lecture to a full-day workshop, tailored to your needs.
Book a LectureLive Events
Be inspired and trained by Thomas Lindell live. An exclusive opportunity to experience the methodology in person.
View EventsThe 3 Topics
Psychology
Foundational psychological theories to understand how people think, feel, and behave—and how to communicate effectively across different personalities.
Sports Psychology
Applied sports psychology tailored to the individual—focusing on performance, mindset, and the mental tools used by top athletes and coaches.
Rhetoric
The art of persuasive communication—learn to speak, write, and influence effectively in coaching, leadership, and business contexts.
Exclusively invited experts — more to come.
Ready to elevate your coaching?
Browse our expert sessions or bring world-class coaching education to your organization.